1. Set goals

Develop a business plan and set regular goals. My background in financial management was very helpful in the early days, but you don’t need an accounting degree to understand cash flow. For your business to survive, you must have regular income coming in. I set monthly revenue goals for myself. This helped keep me on track.

2. Do the tough stuff. Nobody else will

It can be lots of fun to create a new logo or design a new website, but those sales calls need to happen in order to meet your revenue goals for the month. You have to do the tough stuff so you can get to the fun stuff!

3. Have a support network

Friends, family, daycare ““ whatever works for you. At one point, my husband and I discussed moving to another area of the city but quickly put the breaks on the idea when we realized it meant moving further away from what little support we had.

4. Be resourceful

There are loads of resources out there for entrepreneurs and women in business, but sometimes it requires some digging. Ask questions, make phone calls, and don’t take “no” for an answer.

5. Understand your business, especially your finances

In the early days, I did all my own bookkeeping. This was daunting at times but it ensured that I was aware of the status of my business. Avoid just handing over expenses to your accountant; take a look at where the money is going. I highly recommend a basic accounting course for all entrepreneurs.

6. Have fun!

The popular adage is true: find a job you are passionate about, and you’ll never work a day in your life. I knew moms around the world would love Robeez as much as I did, and I stuck with it. From day one, Robeez was built around being a fun place to work. I still enjoy coming to work every day.

7. Take some time for yourself

It may seem like an impossible luxury between running a business, raising children, and managing a household, but taking time for yourself needs to be a priority. It will keep you sane!

To find out more about Sandra Wilson and her Robeez company, visit robeez.com.