Filed Under: Activism, Awareness, Call to Action, Fashion

Support Fashion Targets Breast Cancer

May 29th, 2009

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fashion-targets-breast-cancer-t-shirtSave your pink ribbons for October, Fashion Targets Breast Cancer (FTBC), the fashion industry’s campaign to raise money and public awareness, is asking you to pick up an official FTBC shirt at your local Joe Fresh store (or Target if your in the USA).

A part of Rethink Breast Cancer, the program, which was inspired by Ralph Lauren who lost a good friend to breast Cancer, has raised nearly one and a half million dollars in Canada in the past 8 years. Rethink Breast Cancer’s initiatives generally target a younger demo and use creative ways, like FTBC or the Breast Fest Film Festival, to illicit support and educate young women

Visit the site for more information and enter to win one of the many fabulous prizes (including a Blackberry Pearl and Joe Fresh shopping sprees). And, if you’re too late this year… the next FTBC Friday is only a year away!

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