Why This $9 Drugstore Find Outperforms Luxury Brands

As busy Canadian mums, we know the struggle of wanting to look put-together without spending a fortune on beauty products. Between school supplies, hockey equipment, and endless grocery runs, splurging on $40 mascara just isn’t realistic for most of us. That’s why we’re thrilled to share our latest beauty discovery that’s been turning heads around the office and won’t leave your wallet crying.

The Game-Changing Discovery

After testing dozens of mascaras ranging from high-end department store brands to budget-friendly drugstore options, we’ve found our holy grail: CoverGirl Lashblast Luxe. At just $9, this mascara has completely revolutionized our daily beauty routine and proven that you don’t need to spend a small fortune to achieve gorgeous, professional-looking lashes.

Since incorporating this mascara into our daily routine, we’ve received more compliments on our lashes than ever before. Colleagues have been stopping us in hallways asking about our “lash extensions,” and we love revealing that it’s just our trusty drugstore mascara doing all the work.

What Makes Lashblast Luxe Special

The Innovative Brush Technology

The secret weapon behind this mascara’s incredible performance lies in its specially designed brush. Building on the success of the original Lashblast line, the Luxe version features an advanced flexible brush that actually bends and adjusts to complement your unique eye shape. This isn’t just marketing fluff—the difference is immediately noticeable from the first application.

Key brush benefits:

  • Adaptive flexibility: Conforms to both round and almond-shaped eyes
  • Perfect size: Large enough for dramatic coverage, precise enough for bottom lashes
  • Bristle design: Separates lashes while coating evenly
  • Easy application: Reduces clumping and makes application foolproof

The Triple-Threat Formula

What sets Lashblast Luxe apart from other drugstore mascaras is its ability to deliver three key benefits in one product:

1. Dramatic Lengthening The formula contains lengthening fibres that attach to your natural lashes, creating the appearance of longer, more defined lashes without the need for falsies or extensions.

2. Volume Building Each coat adds buildable volume without the dreaded clumpy, spider-leg effect that many volumizing mascaras create. You can go from natural day look to dramatic evening glam with just a few extra coats.

3. Natural Curling The curved brush shape and lightweight formula naturally lift and curl lashes, often eliminating the need for a separate eyelash curler—perfect for those rushed morning routines we all know too well.

The Shade Range That Suits Every Canadian

Lashblast Luxe comes in four stunning shimmering shades, each designed to enhance different looks and complement various eye colours:

Classic Black

The go-to choice for most occasions, this rich black provides maximum drama and definition. Perfect for brunettes and those with dark features.

Brown Black

A softer alternative that’s ideal for daytime wear or those with lighter hair colours. Provides definition without being too harsh.

Brown

Great for redheads, blondes, or anyone seeking a more natural, everyday look. Particularly flattering for those with green or hazel eyes.

A subtle twist on classic black that brings out blue eyes beautifully and adds an unexpected pop of colour that’s still office-appropriate.

Real-World Performance Testing

The Morning Rush Test

As any parent knows, mornings are chaotic. We needed a mascara that could be applied quickly, even with a toddler hanging off our leg or while packing school lunches. Lashblast Luxe passes this test with flying colours—the brush design makes it nearly impossible to poke yourself in the eye, and the formula goes on smoothly without requiring precision application.

The Long Day Challenge

From 6 AM school drop-offs to 10 PM hockey practices, Canadian mums need makeup that can keep up. After 16-hour wear tests, this mascara maintained its curl and volume without flaking, smudging, or creating raccoon eyes—even through unexpected rain showers and emotional parent-teacher conferences.

The Budget Reality Check

At $9, you could buy four tubes of Lashblast Luxe for the price of one high-end mascara. We’ve done side-by-side comparisons with luxury brands costing $40+ and honestly couldn’t justify the price difference based on performance.

Application Tips for Best Results

Step 1: Prep Your Lashes

Start with clean, dry lashes. If you’re using an eyelash curler, do this before applying mascara to avoid breakage.

Step 2: The Wiggle Technique

Start at the base of your lashes and gently wiggle the brush back and forth as you sweep upward. This technique deposits more product at the roots for maximum volume.

Step 3: Layer Strategically

For everyday wear, one coat is often sufficient. For evening looks, apply a second coat while the first is still slightly damp for better adherence.

Step 4: Don’t Forget the Lower Lashes

Use the tip of the brush to lightly coat bottom lashes. The flexible brush makes this step much easier than with traditional rigid wands.

Where to Find It (And When to Buy)

Best Shopping Locations

  • Shoppers Drug Mart: Consistently stocked with all shades
  • Walmart: Great for bulk buying or stocking up
  • Real Canadian Superstore: Often included in beauty promotions
  • London Drugs: Frequent sales and point multiplier events

Money-Saving Tips

  • Watch for sales: CoverGirl products frequently go on sale for 30-50% off
  • Use store points: Shoppers Optimum points can significantly reduce the cost
  • Stock up smart: Mascara should be replaced every 3-6 months, so buy 2-3 tubes when on sale
  • Check flyers: Many pharmacies feature CoverGirl in their weekly promotions

The Comparison Challenge

We’re confident enough in this mascara to issue a challenge: try Lashblast Luxe alongside your current favourite, even if it’s a high-end brand. We believe you’ll be surprised by how well this drugstore gem performs against products costing four times as much.

What Sets It Apart from Other Drugstore Options

  • Better brush design than most budget mascaras
  • Longer-lasting formula that doesn’t dry out quickly
  • More buildable coverage without clumping
  • Easier removal than many waterproof formulas
  • Consistent quality across all shade options

The Mom-Life Reality Check

Let’s be honest about what we need from our beauty products as Canadian mums:

It needs to be fast: No time for complicated application techniques It needs to be affordable: Beauty budgets are tight when kids need new winter coats It needs to last: Through soccer games, grocery shopping, and everything in between It needs to be foolproof: Looking good shouldn’t require a makeup degree

Lashblast Luxe checks every single one of these boxes, which is why it’s earned a permanent spot in our makeup bags and our hearts.

The Bottom Line

In a world where beauty marketing constantly tells us we need to spend more to look better, CoverGirl’s Lashblast Luxe is a refreshing reminder that quality doesn’t always come with a luxury price tag. At $9, this mascara delivers professional-level results that have genuinely surprised our entire beauty team.

Whether you’re a makeup minimalist who wants one product that does it all, or a beauty enthusiast looking to save money without sacrificing results, this mascara deserves a spot in your routine. It’s proof that the best beauty discoveries often come from unexpected places—in this case, the drugstore aisle rather than the department store counter.

So next time you’re tempted to splurge on expensive mascara, remember our challenge: give Lashblast Luxe a try first. We’re betting it’ll become your new go-to, just like it has for us. After all, when something makes you look good and saves you money, that’s what we call a true Canadian beauty win.