At Canadian Family, we’re passionate about connecting our readers with brands, products, and services that genuinely enhance family life in Canada. We believe in authentic partnerships that bring value to our community while maintaining the trust and integrity our readers expect.

If you’re a brand looking to reach engaged Canadian parents and caregivers, we’d love to explore how we can work together.

Our Audience

Canadian Family reaches thousands of parents, caregivers, and family-focused readers across Canada each month. Our audience includes:

  • Parents of all ages and stages: From expectant parents to those with teenagers and young adults
  • Caregivers and grandparents: Extended family members actively involved in child-rearing
  • Modern families: Single parents, blended families, same-sex parents, and adoptive families
  • Diverse communities: Reflecting Canada’s multicultural population, including new immigrants building lives in Canada
  • Engaged readers: People actively seeking advice, inspiration, and solutions for family life

Our readers are decision-makers for their households, looking for trustworthy recommendations on everything from family health and nutrition to money management, education, activities, and products that make daily life easier and more enjoyable.

Partnership Opportunities

We offer several ways for brands to connect authentically with our audience:

Create meaningful connections with our readers through well-crafted sponsored articles that provide genuine value while showcasing your brand.

What We Offer:

  • Custom-written articles aligned with our editorial standards and your brand messaging
  • Seamless integration with our existing content
  • Clear disclosure of sponsored content to maintain reader trust
  • Professional photography and visual assets when needed
  • Social media amplification across our platforms
  • Long-term visibility as content remains accessible on our site

Ideal For: Brands with products, services, or messages that naturally align with family life in Canada, such as children’s products, educational services, family travel, health and wellness brands, financial services, home products, and more.

Display Advertising

Reach our audience through strategically placed display advertisements across our website.

Available Placements:

  • Header and sidebar banner ads
  • In-content advertising units
  • Mobile-optimized ad placements
  • Category-specific ad targeting
  • Homepage premium placements

Flexible Options: We work with various ad networks and can accommodate direct advertising relationships. Pricing varies based on placement, duration, and exclusivity.

Product Reviews & Features

Let our readers discover your products through honest, detailed reviews and feature articles.

What We Provide:

  • Comprehensive product testing and evaluation
  • Honest feedback based on real-world use
  • High-quality photography and demonstration
  • Detailed specifications and comparisons
  • Integration into relevant buying guides and roundup articles

Our Commitment: We maintain editorial independence in all reviews. While we’re happy to feature products we believe in, we always provide honest assessments to serve our readers’ best interests.

Affiliate Partnerships

We participate in select affiliate programs that allow us to earn commissions when readers purchase products we recommend. This helps support our ability to create free, high-quality content while connecting readers with helpful products and services.

How It Works: When we genuinely recommend products or services that enhance family life, we may include affiliate links. These links don’t cost readers anything extra, but we earn a small commission if purchases are made.

Our Standards: We only promote products and services we truly believe will benefit our readers. Affiliate relationships never compromise our editorial integrity or influence our recommendations.

Newsletter Sponsorships

Connect directly with our most engaged subscribers through newsletter sponsorships.

Opportunity: Feature your brand, product, or service in our email newsletters sent to thousands of subscribers who have actively opted in to receive updates from Canadian Family.

Format Options:

  • Dedicated email features
  • Newsletter header placements
  • Mid-content sponsorship blocks
  • Footer promotional sections

Brand Partnerships & Campaigns

Looking for something more comprehensive? We collaborate with brands on integrated campaigns that span multiple touchpoints.

Custom Solutions May Include:

  • Multi-article content series
  • Social media partnerships
  • Giveaways and contests
  • Video content creation
  • Email marketing campaigns
  • Event partnerships and coverage
  • Long-term ambassador relationships

Our Advertising Standards

Trust is at the heart of everything we do at Canadian Family. When working with advertising partners, we maintain high standards to protect our readers and preserve our reputation:

Transparency

We clearly disclose all sponsored content, affiliate relationships, and advertising partnerships. Readers always know when content is sponsored or when we may earn commissions from recommendations.

Relevance

We only partner with brands and products that are relevant to Canadian families. If it doesn’t genuinely serve our audience, we won’t promote it.

Quality

All sponsored content must meet our editorial standards for accuracy, helpfulness, and readability. We reserve the right to decline partnerships that don’t align with these standards.

Independence

We maintain editorial independence in all product reviews and recommendations. Advertising relationships never compromise our commitment to honest, helpful content.

Safety

We prioritize child safety and family wellbeing in all partnerships. We won’t promote products or services that could be harmful, misleading, or inappropriate for our family-focused audience.

Canadian Focus

We prioritize partnerships with Canadian businesses and products available to Canadian consumers, though we’re open to international brands with Canadian distribution.

Why Partner with Canadian Family?

Engaged Audience: Our readers actively seek advice and recommendations for their families. When we recommend something, they listen.

Trust and Credibility: We’ve built a reputation for honest, helpful content. Partnering with us associates your brand with these values.

Quality Content: Our editorial team creates professional, well-researched content that reflects positively on your brand.

Long-Term Value: Unlike social media posts that disappear in feeds, our content remains accessible and continues driving traffic over time.

Canadian Context: We understand the unique needs, challenges, and opportunities of Canadian families, from regional differences to cultural diversity.

Modern Platform: Our website is mobile-friendly, fast-loading, and optimized for user experience and search engines.

Brands We Work With

We’re proud to partner with brands that share our commitment to helping Canadian families thrive. Our ideal partners include:

  • Family-focused products and services
  • Health, wellness, and nutrition brands
  • Educational resources and programs
  • Financial services and family planning tools
  • Home and lifestyle products
  • Children’s products (toys, clothing, gear)
  • Travel and entertainment
  • Technology and apps for families
  • Canadian businesses of all sizes

Whether you’re a large national brand, a growing startup, or a local Canadian business, we’re interested in exploring partnership opportunities that benefit our readers.

Let’s Work Together

Interested in advertising with Canadian Family or exploring partnership opportunities? We’d love to hear from you.

Get in Touch: Visit our contact page to send us a message about advertising and partnership opportunities. Please include:

  • Your company name and website
  • A brief description of your brand or product
  • What type of partnership you’re interested in
  • Your timeline and any specific goals
  • Your contact information

We typically respond to partnership inquiries within 2-3 business days.