That’s right—August 1st to 7th is World Breastfeeding Week. Now in its 19th year, World Breastfeeding Week is promoted by the World Alliance for Breastfeeding Action, as well as breastfeeding advocates from 170 countries around the world. This year’s theme is “Talk to Me! Breastfeeding—A 3D Experience,” which focuses on the importance of communication, as it is “an essential part of protecting, promoting and supporting breastfeeding.”

According to the World Health Organization (WHO), “Breastfeeding is the best way to provide newborns with the nutrients they need. WHO recommends exclusive breastfeeding until a baby is six months old, and continued breastfeeding with the addition of nutritious complementary foods for up to two years or beyond.” However, the WHO website also notes that “Globally, less than 40 percent of infants under six months of age are exclusively breastfed. Adequate breastfeeding support for mothers and families could save many young lives.”

Breastfeeding doesn’t always come so easily, though; it can be a challenging and frustrating experience for those who struggle with breastfeeding hurdles such as nipple pain and latching difficulties. That’s why open communication and breastfeeding support are so vital. Organizations such as La Leche League Canada and individual lactation consultants can provide advice, assistance and support, but support from friends and family makes a big difference, too.

What are you doing to celebrate World Breastfeeding Week? What do you think can/should be done to promote breastfeeding support for mothers in your community?