Call to Action, Events
Support Fashion Targets Breast Cancer
Save your pink ribbons for October, Fashion Targets Breast Cancer (FTBC), the fashion industry’s campaign to raise money and public awareness, is asking you to pick up an official FTBC shirt at your local Joe Fresh store (or Target if your in the USA).
A part of Rethink Breast Cancer, the program, which was inspired by Ralph Lauren who lost a good friend to breast Cancer, has raised nearly one and a half million dollars in Canada in the past 8 years. Rethink Breast Cancer’s initiatives generally target a younger demo and use creative ways, like FTBC or the Breast Fest Film Festival, to illicit support and educate young women
Visit the site for more information and enter to win one of the many fabulous prizes (including a Blackberry Pearl and Joe Fresh shopping sprees). And, if you’re too late this year… the next FTBC Friday is only a year away!
Tags: Activism, Awareness, Fashion
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Hey all!
Just wanted to let everyone in on this great site I stumbled upon. Avon is doing something so cool and innovative to help the fight against breast cancer. http://www.paintitpinkcanada.com, is a site where anyone can go on and upload a picture of a “Pink idea”. There are some pretty cool pics up already- my fave is the pomeranian painted pink! ;) After you’ve uploaded your pic, your friends can go on and vote for your pic! What’s great about it, is that Avon will then donate 2$ per comment to breast cancer research. You can even nominate a specific charity that you’d like to see the money go to. I just thought it was so different. A non-standard way of giving back. ;)