For Marc Jacobs‘ newest scent, called Oh, Lola, he wanted Dakota Fanning to be the face of the perfume. “I’ve been a big fan of Dakota since the first time I saw her in a movie. When we were speaking about who to use in the Oh, Lola fragrance ads—I had recently seen The Runaways. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet,” Jacobs told Women’s Wear Daily.
In the ad, Fanning, 17, is wearing a nude-coloured polka dot dress and has an oversized bottle of the perfume resting between her legs. It seems, though, that some people are finding the ad a little bit too sensual and sexy for their liking. According to the BBC, The Advertising Standards Authority (ASA) has banned the magazine ad in the UK. The ASA has said that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence.”
This isn’t the first time that children in advertisements have ruffled feathers. This past summer, we at CF.ca wondered whether French Vogue was out of line with their suggestive photos of 10-year-old model Thylane Lena-Rose Blondeau. Interestingly, those ads were not banned.
Do you think the ASA was right in their ruling that this ad is too suggestive for print?
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